ITINERARY/

8:00-9:00am Check In

9:00-9:45am Panel Discussion: Fran Bigelow/ Fran's Chocolates, Allison Olsen/Inside Out, Luly                                                         Yang/ Luly Yang Couture

    How Does Your Market Grow?/

    It takes more than a storefront full of merchandise to attract customers.
    Discover tried and true tactics-and of course, many fresh perspectives-on sustaining and building your                clientele.

9:45-10:30am Panel Discussion: Victoria Roberts/Zovo Lingerie, Lisa Myers/Capers, Karen                                                                  Lorene/Facere Jewelry Art Gallery

    Promotions-a-Plenty! /
   
    Productive Promotions such as contests, special giveaways, and in store events transform your boutique from     just a place to shop into a hub of excitement. Find out why a well-planned promotion benefits your bottom         line.

10:30-10:45am Break

10:45-11:30am Panel Discussion: Lynn Edwards/ CMP Inc., Judy Burnside/ Made in Washington

    The Ships Are Sailing In!/
   
    Tourists make up a large market that is under tapped by most boutique retailers. Learn how to work with         your local concierges and tourism bureaus to attract out-of-town visitors to your store.

11:30-1:00pm Lunch on your own

1:00-1:45pm Break Out Sessions
Choose one of the following three:

    1) Internet Magic/Panel Discussion: Amanda Rosenthal/La Rousse, Nicola Hewitt/Glassybaby
        Find out what elements make an effective website and how to use online resources like eBay to support             your brick and mortar store.
   
    2) Location, Location, Location/ Panel Discussion: Elise Vincentini/Downtown Dog
        Lounge,  Colette Courtion/ Calidora Skin Care, Anne Phyfe Palmer/ 8 Limbs Yoga
        Center & Boutique
        It can make or break your boutique. From choosing the perfect spot to negotiating a real
        estate deal, we'll help you land where you need to be.  

    3) Help Wanted/ Panel Discussion: Kristi Drake/ Le Panier, Lee Rhodes/Glassybaby, Tamra                     Fleming/Architect Your Life
        Getting good help is about more than good luck. Join us to learn what it takes to attract (and keep!)                 honest, dedicated employees.

2:00-2:45pm Break Out Sessions
Choose one of the following three:

    1) Hit Send/ Panel Discussion: Kim Pouncy/ Constant Contact, Nancy Mudford/ Le Petit Spa
        Learn how to create effective email newsletters that keep your business on the forefront of your                         customers' minds.

    2) Design Me Beautiful/ Panel Discussion: Sabrina Mohlman/Undies & Outies,Bettie                                   Edwards/The Little House
        Displaying merchandise is an art form unto itself. Let us show you how to arrange your store so that                 customers will stare-and more importantly, shop-for hours.
   
    3) Stocking Up/ Panel Discussion: Sonja Politakis/Sonja's, Kit Hutchin/Churchmouse Yarns  and             Teas
        It's the nitty gritty on how to buy for your store, organize and track inventory, and work with sales reps.             Because a boutique isn't a boutique without great goods.

3:00-3:45pm Panel Discussion: Shannon Borg/Seattle magazine, Jasmine Moir/Daily Candy, Monica                                                  Soto Ouchi/Seattle Times

    Press Release Straight from the horses mouth!/   
   
    We've gathered editors and writers from top Northwest publications to tell you how to grab their attention and     win media exposure for your business.

4:00-5:00pm Social Hour
   
    Sip wine, swap stories, and build camaraderie with your fellow mavens.